As the graphic designer for the 2022 Activities Report, I was responsible for the report’s visual appeal and structure. I collaborated closely with the director of the Wisconsin Public Utility Institute (WPUI) to define the design direction and develop a layout that clearly communicated the organization’s initiatives, all while maintaining brand consistency and visual cohesion.

 

Throughout the project, I worked with the team to ensure all content was accurately represented and that revisions were implemented efficiently. My goal was to create a report that was both visually engaging and informative—highlighting WPUI’s accomplishments and future goals in a clear, compelling format.